Welcome to Legacy
Legacy is the sum of experience, knowledge, and technology applied to the sports industry as a global phenomenon that properties, athletes, sponsors, and fans are part of.
Based on the legal framework, Legacy has developed an innovative service offering focused on the dynamization of the sports business from any of its multiple approaches.
Welcome to Legacy, the new way to manage the sport.
Athletes and agents
Expand your goals
Expand your goals
The Legacy Business Athlete methodology (LBA) develops parallel to the sports performance in three growth ways of the management of the athlete´s path:
Communication / Values / Commercial
This methodology is applicable at any time of the athlete’s career and involves the auditory phase, designing, execution, and monitoring of each of the areas in which it has been implemented.
Sports Institutions
Size your possibilities
The sports entities associated with Legacy work on generating value for their investors through the enrichment of their relationship with the fan.
Following a B2B2C business model, Legacy implements the latest technologies in the achievement of income through the dynamism of the fan management that regularly interacts with sports competitions.
The scalability of what happens in the sports arena is taken to the digital and technological level, providing new ways of managing the sports business.
Sports competitions
Increase your value
The increase in the number of sports competitions has led to a decreasing in the added value that is given to the fan and the different partners or members. Legacy has worked for years in the management of sporting events, identifying which aspects to highlight and those to be reinforced in the three management areas of a sports competition: operations, communications, and sales.
Sponsors
Maximize your investment
The impact of technology has changed the relationship of the sponsor with the sports entity in 90% of the value chain that this relationship of mutual benefits has been represented for years.
From the legal aspects to the impact reports, Legacy advises the sponsoring brands to maximize their investment in sponsorship based on three main indicators: ROI, ROC or ROO.